Nope, this is not a go-to guide to teach you HTML5 – sorry.
I started with HTML5 and CSS (these are the languages for coding the visual side of a website, such as creating a pink box or a top menu). My first website was somewhat of a travesty, with a kooky ‘marquee’ tag thrown in for fun*
The real entertainment came when I proudly showed my website to my teenage sister, who then proclaimed that she’d ‘done that at school’. It transpired that coding is eeking its way into our core curriculum. Over the past 30 years our service sector has changed from steel to technology, so learning these new languages would seem key.
A generation where everyone can code may seem unnecessary with apps such as ‘JustInMind’ and websites like ‘WordPress’ that make the process of creating websites and apps extremely intuitive. And I have to ask if people want to know the down and dirty of coding. When using a Mac for example, the user is separated from the hardware and code of their systems as far as humanely possible in order to maximise user experience. This would suggest users are looking for fluid experiences that require minimal effort, and hands-free tech like the new Amazon Echo extends this further.
In addition to the recognition of computer sciences on the UK national curriculum, charities have popped up such as ‘Girls Who Code’, encouraging girls of all ages to get into a stereotypically male oriented subject. Currently only 3% of programmer jobs are filled by girls, and this is on the change, big time. These changes are really exciting and mean the next generation will be increasingly fluent in technology. My suggestion? Get coding! It's super important for marketers to have an understanding of technologies and programming languages in order to be able to choose one over the other. Whilst it might not be necessary for a marketer to have solid coding skills, a base with HTML and CSS would be advantageous.
Written by Emily Hale
*Old school coding, used to make text fly across a page in a VERY naff way – I’ve been told no one uses it anymore, much to my disappointment.