We think proactive marketing and digital investment will be the defining factor in the outcome. Andrew Thomson analyses.
Technology has come a long way over past years and with our quest for ever-changing digital advancement, we've dedicated a post looking back at where we've come from over the last 40 years.
It’s 2016, we can use the internet on our TVs, we can webcam our pets whilst at work, and we can order food on our mobiles without having to even talk to a stranger, but for some reason we cannot even send a fully animated email across all systems. It’s like they’re stuck in the 90’s, and the fact is, they are.
In the current digital age it’s easier than ever to start your own business. We’re no longer restricted by factors such as needing an initial investor to support the purchase of a premises or expensive print advertisements.
Digital has become an integral part of the world we live in. In 2016 we’re going to see several things happen to take us ever closer to full-on integration between the real and digital worlds.
A relationship with an agency is just like a romantic relationship. There are some special ingredients that need to come together to spark things off but once that magic has disappeared you may find yourself looking around for someone new.
The world of digital moves fast. It seems as though a new ‘must have’ channel or bit of kit springs up every week. No wonder so many marketers are left feeling like a fish out of water when it comes to digital. So how do you distinguish between a new digital trend that could help you meet your objectives, and a passing fad?
Kelly and I went to a brilliant networking event yesterday hosted by Urbano (thanks guys!) in London. Twitter Sales Director Dara Nasr was also there to tell us why mobile phones are the communicator's new best friend.