There are things that go viral, and then there’s Pokémon Go. In a matter of weeks, it has become a cultural zeitgeist that looks to be a catalyst for the expansion of augmented reality.
As a digital agency, this is possibly the most difficult balance to strike. Does the campaign revolve entirely around simply achieving objectives to minimum cost, or is it about cementing your status as an original, creative team with quality ideas?
While it’s normal to experience some stress at work, excessive stress and anxiety is unhealthy and proven to negatively affect your performance at work. Here are our Top Tips for staying calm at work.
Technology has come a long way over past years and with our quest for ever-changing digital advancement, we've dedicated a post looking back at where we've come from over the last 40 years.
It’s 2016, we can use the internet on our TVs, we can webcam our pets whilst at work, and we can order food on our mobiles without having to even talk to a stranger, but for some reason we cannot even send a fully animated email across all systems. It’s like they’re stuck in the 90’s, and the fact is, they are.
In the current digital age it’s easier than ever to start your own business. We’re no longer restricted by factors such as needing an initial investor to support the purchase of a premises or expensive print advertisements.
Digital has become an integral part of the world we live in. In 2016 we’re going to see several things happen to take us ever closer to full-on integration between the real and digital worlds.
A relationship with an agency is just like a romantic relationship. There are some special ingredients that need to come together to spark things off but once that magic has disappeared you may find yourself looking around for someone new.
The world of digital moves fast. It seems as though a new ‘must have’ channel or bit of kit springs up every week. No wonder so many marketers are left feeling like a fish out of water when it comes to digital. So how do you distinguish between a new digital trend that could help you meet your objectives, and a passing fad?