Adobe Experience Cloud; <br>AEM, Data & Segmentation

Adobe Experience Cloud;
AEM, Data & Segmentation
Thermo Fisher Scientific

The Challenge

Educating patients, healthcare professionals and laboratory professionals in the field of allergy and autoimmune disease, Thermo Fisher Scientific appointed KVA to create and develop key digital touchpoints across these three niche customer groups.

The Solution

A website portal was created, AllergyInsider.com, using the Adobe Experience Cloud suite, an extremely powerful tool which enables brands to deliver relevant content across multiple channels and achieve personalisation at scale.

The website was segmented for the three audiences and KVA conducted an extensive design and UX analysis to drive traffic to key content areas, maximising conversions.

KVA developed a master data layer, an integral part of the website infrastructure, as well as a comprehensive component library to enable internal teams to minimise long term agency support. We were tasked to build an ImmunoConnect toolkit of resources within AEM which included an HCP test look-up and Allergen cards education for patients.

The ongoing management of the site includes continuous strategic targeting based on data, bespoke set-up of Adobe Analytics, the build of tailored PowerBI reports and automated multi-step email campaigns.

KVA strategically planned, created and managed PPC campaigns executed across 22 different markets in multiple languages.

The Results

Website – KPIs exceeded
  • Total visits: Over 1 million in total for all audience bases in 12 months
  • Supporting campaign: 623,000 of total visits were from our campaigns (10x target KPI)
  • Average time on site: 4 minutes
  • Unique visitors: Over 500,000 (2x target KPI)
  • Detailed PowerBI reports allowing for data driven decisions

Adventure Awaits

'A brand is the promise of an experience. Make it a positive one.'

Get in touch