Educating patients, healthcare professionals and laboratory professionals in the field of allergy and autoimmune disease, our client appointed KVA to create and develop key digital touchpoints across these three niche customer groups.
A website portal was created, AllergyInsider.com, using the Adobe Experience Cloud suite, an extremely powerful tool which enables brands to deliver relevant content across multiple channels and achieve personalisation at scale.
The website was segmented for the three audiences and KVA conducted an extensive design and UX analysis to drive traffic to key content areas, maximising conversions.
KVA developed a master data layer, an integral part of the website infrastructure, as well as a comprehensive component library to enable internal teams to minimise long term agency support. We were tasked to build an ImmunoConnect toolkit of resources within AEM which included an HCP test look-up and Allergen cards education for patients.
The ongoing management of the site includes continuous strategic targeting based on data, bespoke set-up of Adobe Analytics, the build of tailored PowerBI reports and automated multi-step email campaigns.
KVA strategically planned, created and managed PPC campaigns executed across 22 different markets in multiple languages.
'A brand is the promise of an experience. Make it a positive one.'