Automated Data Bot Global Healthcare Company
The challenge
Our client required development of a complex bi-directional script to automate data between their internal systems Veeva and Eloqua for GDPR compliant marketing to HCPs and up-to-date databases.
The Solution
KVA wrote a scripting bot to handle EU7 data, taking into account individual country data processing restrictions and GDPR compliance. When sales contacts are added into Veeva, they are run through a series of algorithm based rules and managed appropriately. Relevant opportunities are ported to Eloqua via the script for auto email triggers and vice versa.
The Technology
- Veeva > Eloqua, Eloqua > Veeva scripting
- Scripts to auto run on all customer data
- Adhering to GDPR best practice
- Managing opted-in data and country specific double opt-ins
