Johnnie Walker required a creative way to engage and understand consumer behaviour utilising touchscreen content at a food and drinks expo.
KVA created an interactive solution run across multiple screens, all connected to a singular database. The creative execution focused on visual engagement, having a 3D layered depth of field effect, allowing users to free scroll left to right and select highlighted bottles. When selected, further product information is displayed, alongside a full screen video.
Valuable consumer data was collected from the expo and used to make data driven decisions, influencing future projects.Next Case Study
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