Interactive Touchscreen Content Johnnie Walker
The challenge
Johnnie Walker required a creative way to engage and understand consumer behaviour utilising touchscreen content at a food and drinks expo.
The Solution
KVA created an interactive solution run across multiple screens, all connected to a singular database. The creative execution focused on visual engagement, having a 3D layered depth of field effect, allowing users to free scroll left to right and select highlighted bottles. When selected, further product information is displayed, alongside a full screen video.
The Technology
- HTML5/Javascript touchscreen content
- Parallax scrolling and high-quality video playback
- Database to store user activity and analytics
- Offline solution that didn’t rely on WiFi
The Results
Valuable consumer data was collected from the expo and used to make data driven decisions, influencing future projects.
Next Case Study