Interactive Touchscreen Content

Interactive Touchscreen Content Johnnie Walker

The challenge

Johnnie Walker required a creative way to engage and understand consumer behaviour utilising touchscreen content at a food and drinks expo.

The Solution

KVA created an interactive solution run across multiple screens, all connected to a singular database. The creative execution focused on visual engagement, having a 3D layered depth of field effect, allowing users to free scroll left to right and select highlighted bottles. When selected, further product information is displayed, alongside a full screen video.

The Technology

  • HTML5/Javascript touchscreen content
  • Parallax scrolling and high-quality video playback
  • Database to store user activity and analytics
  • Offline solution that didn’t rely on WiFi

The Results

Valuable consumer data was collected from the expo and used to make data driven decisions, influencing future projects.

Adventure Awaits

'Passionate consumers can't imagine a world without your brand.'

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