
Thermo Fisher required an engaging creative campaign to launch a collection of online educational materials and inspire behaviour change within HCPs across EU7 markets.
KVA created the ‘Look beneath the surface’ campaign – encouraging HCPs to dig deeper into patient symptoms when diagnosing allergies and autoimmune disorders. The comms objective was to increase referral for testing using IgE blood tests for allergies, with a master business objective of increasing test sales.
'However people choose to engage with a brand, we should be ready to respond with a relevant experience and consistent message.'