EU7 Omnichannel Campaign

EU7 Omnichannel Campaign Thermo Fisher Scientific

The challenge

Thermo Fisher required an engaging creative campaign to launch a collection of online educational materials and inspire behaviour change within HCPs across EU7 markets.

The Solution

KVA created the ‘Look beneath the surface’ campaign – encouraging HCPs to dig deeper into patient symptoms when diagnosing allergies and autoimmune disorders. The comms objective was to increase referral for testing using IgE blood tests for allergies, with a master business objective of increasing test sales.

The Technology

  • To support the campaign from an awareness point of view, we created a central content-managed hub of e-learning tools
  • KVA held a seminar to train all European Marketing Managers
  • Managed Eloqua emailer campaigns
  • PPC campaign, strategy and management
  • A suite of websites, video, roller banners, exhibition stands, editable templates and email signatures
  • Bespoke scripts to allow data transfer between Eloqua and Veeva

The Benefit

  • 618% increase in engagement
  • Overall increase in brand market share
  • Our KPI for month 1 was reaching 5000 users - we achieved 29,050 users
  • Focus on quality of users over quality, backed up by a robust conversion strategy to qualify someone as an HCP user.

Adventure Awaits

'However people choose to engage with a brand, we should be ready to respond with a relevant experience and consistent message.'

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