Facebook Quiz

Facebook Quiz Recruitment and Employment Confederation (REC)

The challenge

REC wanted to help recruiters promote the positive impact they make to the UK market and drive traffic and awareness to the REC in general and the Jobs Transform Lives initiative.

The Solution

KVA designed and custom developed a Facebook app quiz with a bespoke algorithm to determine results based on answers a user gave. The app asked 5 questions which, when answered, displayed the correct answer, more information on the REC in relation to that fact and a CTA taking the user to a relevant page on their website. We added the ability for users to share their results via the REC’s main social platforms, increasing awareness of the campaign.

A happy client...

'We’ve worked with the guys at KVA for a while and they have provided us with excellent consultancy as well as delivery. As a marketer, what you want from a creative agency is the ability to challenge you, but to do it whilst being mindful of the heritage of your brand, as well as its need for natural evolution. KVA give the REC a delicate balance between new and creative ideas, whilst understanding the consistency of message, look and feel of the products they produce. Always willing to go that extra mile and certainly value for money, we will continue to use the team for some of our largest projects.'

Head of Marketing, REC

The Results

From 6 Feb - 22 Mar
  • 2,308 total page views
  • 1,347 people completing the quiz
  • 3:23 average time on page

In addition to the above, the REC also collected valuable data on engaged users and developed an understanding which can help steer future marketing campaign direction.

Adventure Awaits

'The goal is to turn data into information and information into insight.'

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