Digital Sales Aid App / Veeva

Digital Sales Aid App / Veeva Thermo Fisher Scientific

The challenge

Thermo Fisher required an innovative digital sales aid utilising leading edge AR technology to build an interactive and personalised sales tool for reps to use with lab customers throughout Europe. The app was required to integrate with and feed data into Veeva and Eloqua.

The Solution

KVA developed a cutting-edge sales tool, translated into 9 languages throughout Europe. Engaging content was personalised through complex algorithms which select slides relevant to each customer based on their history (existing Veeva data) and their topic selections. The sales aid features a dynamic cost calculator which feeds information to and from Veeva showing cost savings and value add, benchmarked against competitor data relative to the other suppliers that labs are currently using. On completion of the sales call, data is recorded, automated bespoke emails are triggered to the customer of their sales content, alongside key messages the rep had bookmarked during the call.

The Technology

  • Built in React Native
  • Veeva integration and data mapping
  • Bi-directional data scripts to migrate data between Veeva and Eloqua
  • Utilising AR technology within an interactive menu system
  • Development of an 'Understanding your circumstances' section allowing for reps to collect data on the lab during the sales call to be fed to and recorded in Veeva.

Client Feedback

The app is just launching across Europe however this is set to completely revolutionise the existing sales toolkit which consists of pen and paper recording.

'I just wanted so send a quick message and thank you all profusely. I don’t think I’ve got the true picture of all the hours you’ve worked! However, I know you’ve definitely had some late nights, early mornings and some sleep deprivation! I’ve looked at the Digital Sales Aid and the e-training tool: THEY LOOK AMAZING! I can’t wait to present them today! Everyone is going to be so excited and I honestly think these will revolutionise our business. Thank you for pulling out all the stops and being such an amazing team - the best agency I’ve ever worked with!'

European Marketing Manager, Thermo Fisher Scientific