Online Launch

Online Launch VW Financial Services

The Challenge

VWFS required an open source CMS website to launch their fleet proposition to the UK market. The site's UX needed careful consideration in order to maximise leads and data collection.

The Solution

We designed and built a bespoke site using an open source CMS with a customised admin area for easy client updates. Creatively, we wanted to refresh the brand slightly in the visual approach we took, whilst still adhering to corporate brand guidelines.

We built individual page templates with the understanding to apply these to other VW sites to provide brand consistency and long term efficiency. When we build using open source frameworks, our development team build templates and most plug-ins from scratch in order to make the site as secure as possible and limit any open source vulnerabilities.

The Technology

  • Open source CMS and integration with existing CRM
  • Intuitive UX (both front-end user and back-end client admin)
  • Embedded video content and dynamic search functionality

The Results

The website successfully launched with success and brand awareness and organic search has been growing >100% month on month.